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Details for:
Services Marketing
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Services Marketing People, Technology, Strategy
By:
Wirtz , Jochen
Contributor(s):
Lovelock , Christopher
Material type:
Text
Language:
English Language
Publication details:
New Delhi
Pearson
2018
2018
Edition:
8th ed
Description:
817 p. Illustration 30 cm
ISBN:
9789332587687
Subject(s):
Service Marketing - People
Item type:
Lending Books
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