Services Marketing (Record no. 52298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191230b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587687 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz , Jochen |
| 9 (RLIN) | 74769 |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | People, Technology, Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2018 |
| Date of manufacture | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 817 p. |
| Other physical details | Illustration |
| Dimensions | 30 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service Marketing - People |
| 9 (RLIN) | 74770 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock , Christopher |
| 9 (RLIN) | 74773 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
No items available.