TY  - GEN
AU  - Lovelock , Christopher
AU  - Wirtz , Jochen ;Chatterjee , Jayanta
TI  - Services marketing: people, technology, strtegy
SN  - 8177584502
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - MARKETING-SERVICES
KW  - MANAGEMENT
ER  -