TY  - GEN
AU  - Keller , Kevin Lane
TI  - Strategic brand management : building,measuring,and managing brand equity
SN  - 9788120323094
U1  - 658.4012 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
KW  - STRATEGIC MANAGEMENT
KW  - MANAGEMENT
KW  - CD
ER  -